Microsoft Dynamics CRM

Microsoft CRM and Automation

Posted in Microsoft CRM | March 27th, 2007 |

The words Microsoft CRM and automation are synonymous with one another.

In the small to medium business there are days when you just simply need one more set of hands. That is where CRM software comes in. When it is nto possible to hire that extra person, employ the tools microsoft gives you with CRM. Tasks such as direct e-mails, communication management and the management of a variety of sales processes can be automated with CRM Software. Such processes include account and contact management, qualification of leads and opportunity management and the maintenance of a database of customer and account information. This is available to sales personnel online or offline either in the office, at the customer premises or in transit through portable communications devices such as PDAs, palms, computers, mobile phones and laptops.

Automation with CRM can analyze factors such as the proportion of time spent by a sales force between administrative task and direct sales-related work and hence the effectiveness of the sales force and any remedial actions required to improve this. The performance of individual employees against targets is also analyzed and reports prepared. In this way not only is efficiency measured, but resources can be deployed to their greatest effectiveness with an overall reduction in costs and improvement in customer service.

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