CRM software solutions

Marketing Campaign Excel Your Business?

You may already be quite familiar with customer relationship management or CRM. After all, more and more businesses are focusing on excelling in customer service.And then there is the added value of using your CRM for your marketing campaign.

We all know how important customer service is to business. At some point, we have all experienced 'nightmare customer service' and that's exactly what you don't want your customers to experience at your business. In fact, itís probably the main reasons you've either already invested in CRM or have been exploring the possibility.

If you are already using CRM to plan tasks, record customer information, and create activities, good for you! Once you have your CRM integrated and running smoothly you can begin to consider utilizing CRM for your marketing campaign.

If you've installed and set up your CRM software it means you've been recording all kinds of data on your customers, including personal information, products purchased, any warranty repairs, and more. You should also be tracking products with a high repair rate, products that are popular, products that are flopping, and a host of other information. When you want to initiate a new marketing campaign, start by running the necessary reports to provide you with the information you need.

From there, you'll take the information from the reports, and begin to design your next marketing campaign. Youíll want to pull critical sales information about what's sold in the past, to what age group, in what part of the world, and any other information that would be relevant to ensuring your campaign is successful.

Over time, the amount of information you have will grow. With so much in-depth information it will become easier to put together successful marketing campaigns. In fact, at some point youíll likely have to reduce the amount of information you request.

When you use your CRM software for your marketing campaign you will be able to track your targets, responses, dates, definitions, and of course your ROI for every  marketing campaign. You can also construct more than one marketing campaign and save them. You can quickly see which ones are the most successful, and you can easily tweak any campaign.

Whether you implement your own marketing campaigns or pass the material off to an advertising agency doesnít matter. What does matter is that you record the type of material used for the campaign. So for example, you'll need to load your marketing campaign and then you'll start to add things such as the sales literature, or perhaps brochures.

You will need to enter the start date and the end date of the campaign. Entering all of this information is critical because when the campaign ends you will want to analyze the cost of the campaign, and the profits it generated to determine its success.

By utilizing your CRM software to it's full capacity, you will get the most value out of your software. After all, customer relationship management incorporates many facets and that includes your marketing campaign.

Syed Ali, is the lead CRM Analyst for CyberQuest Solutions. He can be reached at 905-815-1995 ext 22