WHAT IS A DYNAMIC WEBSITE?
A dynamic website is a website that shows different content to different users based on who the user is. They allow you to appeal to multiple sections in your target audience to increase the likelihood of target completions on your site, and in turn increase revenue.
A site that is dynamic has to be planned. It takes time to consider the different kinds of people (personas) who will be viewing your website, and creating the perfect headline for them. Again, the ideal headline does not exist, however, a one that is geared towards a smaller group of people will be better than a generalized message.
The better the responsive web design element of your lively design performs, the more you are able to target your audience. This is all about creating a unique experience each time.
Each user will get the interactions they are searching for much easier than before. They will be visually engaged, well-informed, and better able to feel connected to you.
More so, every person’s visit to your site will not be exactly the same each time they return.
Perhaps one day they need jeans out of your online store and the next time they’re simply focused on accessories. Maybe they all are interested in is your contact information while hunting on the fly, but in the future, they return to read your blog. Dynamic website design will pick up on this.
It changes the display in real-time as users click through their first visit and return for more. This lets you engage people at each point of the buying cycle, regardless of where along the process they are or what they’re interested in.
WHY BUILD A DYNAMIC SITE?
A dynamic site permits you to communicate your value to your target audience in a much more targeted way. Rather than using the same”slogan” or catch-phrase kind message on your homepage, you’ll have the ability to use a headline that speaks to solving your audience’s problems or providing them with a chance to better their lives.
As a business, you likely have multiple ideal customers that fall into various categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site gives you the opportunity to speak to all of these, across your group of ideal customers.
DYNAMIC MARKETING BRINGS IT ALL TOGETHER
Just because you’ve got a dynamic site does not mean you can sit back and relax. Your site is your biggest digital marketing asset and it’s message has to be present across your marketing channels. If your website is dynamic, your marketing should match.
Dynamic marketing ranges from the headline you use on your homepage into the emails you send to your contact list to the landing pages they convert on. Depending on who’s viewing your site, it’s imperative that you display a message that is timely and relevant to that user. This way, you can increase the chances of conversion and getting them to make a decision in your favor (give you their cash ).
Dynamic websites – advantages
The main advantages of dynamic websites are that by connecting them to databases it is easy to pull in information in an organised and structured way to create product pages or categories of related products sorted in an assortment of different ways depending on how the user wants to view them.
This ability to connect to a database means that it is also possible to create a content management system – an interface that allows the client to enter and manage data via a web-based series of administration pages. That content can be text to get their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images, etc.. In both these cases it can be as simple or as complicated as the customer requires.
There are no continuing costs unless there’s a change in the basic design or an extra capability added.
Dynamic sites – disadvantages
The design of a dynamic site is more fixed than a static one because lots of the pages are basically a template to which data and content is poured to create many pages of a similar type. So for instance all your product pages will be basically the exact same page layout with unique data being displayed. Though some customisation capability can be built in it is usually quite limited, this type of selecting from a set of pre-defined alternatives. Individual layout changes to particular pages aren’t usually possible.
Costs are higher initially than for a static site, and additional functionality may also cost more, particularly if it’s something which was not envisaged initially and requires re-writing of the core code or database.